UMPQUA BANK

Banky-banks are boring.
And people were losing trust. So we helped the bank with a one-of-a-kind name and a refreshing, Northwesty approach to everything from design to customer service, stand out from a sea of “BofBlahs.”

We took a charming, conversational tone and focused on customers beyond transactions to show how “unbankmanlike” Umpqua was. And although this campaign was bought, and then ultimately unbought, it’s always been a favorite.