WASHINGTON STATE DEPARTMENT OF HEALTH
Here’s something you already know.
Quitting smoking is hard. But without a plan, trying to do it “cold turkey,” has an average failure rate of 80%.
So we delivered this truth straight from the turkey’s mouth…hole and grabbed smoker’s attention with empathy and humor where they took smoke breaks. Including matchbooks, coffee sleeves, toilet paper rolls and obviously, turkey jerky.
Calls to 1-800 Quit Now jumped 124% from the previous year, and hits on quitline.com rose an astounding 276% from the year before.